Who says YOLO?

Ok, so maybe you can only live once, but with today's technology you can come "back to life" as a hologram. Yes, I'm referring to the new viral sensation of Tupac's hologram performing at Cochella this past weekend.

It really is incredible to watch, and in perspective of normal concert production costs, isn't over-the-top expensive to produce. News sources estimate the hologram cost between $100 thousand to $400 thousand to create and took around four months.

With help from Dr. Dre, and a blank check received from Cochella organizers, this idea became a reality.

The mastermind behind creating this optical illusion, Digital Domain, is the same company responsible for the reverse aging in "The Curious Case of Benjamin Button" and de-aging Jeff Bridges in "TRON:Legacy". While AV Concepts was responsible for actually projecting the image and having it perform flawlessly.

What's especially interesting, is that this isn't just a projected previous performance. Nick Smith, president of AV Concepts, describes how when creating holograms, "you can take their likenesses and voice and...take people that haven't done concerts before or perform music they haven't sung and digitally recreate it".

So is this the beginning of a new age in touring? There's arguments to be made on both sides. While some argue that it can be a cost-efficient way to bring celebrities and artists to more venues, others argue that the surprise factor and uniqueness of holograms would wear off too quickly if over-used.

I agree with the later. I don't think I'd pay to see just anyone's hologram in concert. However, if used for special occasions, I think it could really open up great opportunities in the realm of entertainment.