The latest YouTube video, "Giorgio loves Sonic", has become an instant hit. From Perez Hilton to The Huffington Post, everyone is reporting on this catchy video, and for good reason. He's amazing.
With a voice like that, it's not shocking that he's an aspiring musician with his own YouTube channel, as well as a pretty smart guy for delving into the world of guerilla advertising. So far, the video has been viewed over 960,000 times and has over 13,600 likes on YouTube. With so much free publicity from internet users passing this video along and being covered by numerous reporters, Giorgio is now in the spotlight...and I'm sure Sonic isn't complaining either.
While you obviously can't guarantee a post to go viral, it's been done many times before because of talented people. Sometimes on accident, like Sophia Grace singing her favorite Nicki Manaj song; sometimes to get noticed like Karmin's "Look at me Now" cover; and sometimes by what seems to be a sly trick by marketing professionals like Planet Fitness's treadmill Dancing Queen.
However, as a side note, I found an interview with dancing queen, Nicole Harris and the man who recorded her, which made it seem like an actual individual's posting. But call me cynical, or maybe just a pr major, but it just seems too convenient having Planet Fitness.com right in the middle of the camera frame.
Regardless of who posted any of this content, personal or professional, they all have two things in common. One, they all can proudly say that they've gone viral and two, they've all monetized. To expand on my examples from above, three of the four videos have commercials and all but the most recent, Giorgio Loves Sonic, has appeared, or has been offered a spot on, the Ellen Degeneres Show and the like.
I'm keeping my fingers crossed for Giorgio in hopes that his viral hit will help pave the way for his budding musical career. Or, at the very least, give him his fifteen minutes of fame and a nice chunk of change.
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